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Lakme
Lakmé is India's pioneer contemporary beauty brand. Originally founded in 1952 as a homegrown alternative to expensive imported cosmetics , the brand successfully blended a sophisticated European flair with deep roots in post-independence Indian history. Today, under Hindustan Unilever Limited, it has evolved into a massive powerhouse that shapes the nation's entire beauty and fashion landscape.
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Inside the brand
The Birth of an Icon: The Lakmé Brand Story
How economic patriotism, cultural shifts, and brilliant rebranding transformed a domestic initiative into India’s ultimate beauty powerhouse.
The Nehru-Tata Collaboration: In the early 1950s, Prime Minister Jawaharlal Nehru approached industrialist J.R.D. Tata to create an indigenous cosmetic line to curb the drain of scarce foreign exchange spent on imported Western luxury products.
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